Increasing environmental and social awareness: A sense of social responsibility is on the rise. The current generation of businesses tend to look at perspectives, not just profits. More brands are introducing incentives, discounts, or donations toward ecological awareness and a general impact on the society. Emerging digital signage with Artificial Intelligence (AI): Technology is continuing to progress… Continue reading Trends in the signage industry
3D holographic displays make it possible to create a visual brand experience that harnesses power of neuromarketing. Neuromarketing is the measurement of physiological and neural signals to gain insight into customers' inclinations, preferences, and facilitates decision-making on the customer’s part. It also boosts creative advertising, product development, pricing, and other marketing areas. Holographic fan produces an… Continue reading 3D Holographic Fan: Have you tried this signage yet?
Among all, metal is the old method which is now making a comeback. After the advent of new-age substrates such as PVC or sunpack, sunboard, acrylic etc, metal had lost its shine. However, there are few PSPs (process solutions programs) across India who are aggressively promoting metal-based advertising boards. These PSPs say that there are many… Continue reading Metal signage never goes away, definitely here to stay…
Flex signs are made of high quality flex that are printed by high end flat bed printers. These allow inclusion of high-quality photographic images and complex graphics. These signs can be both nonlit or lit using leds, tubelights or halides.
To garner attention unused walls and windows are also used creatively in shops or restaurants. Wall graphics are used creatively in various ways to display the brand's products or services.
Signage is one of the most essential tools to promote business. Branding and choice of raw materials can make or break a brand.
Mandatory Signs are signs that provide information, instruction or warning about safety, standard protocols or health.
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Fabrication is the process of constructing products by combining typically standardized parts using one or more individual processes.
Advertising is the most important strategy to further any business. Signage is one of the most effective advertising tools to attract customers. Therefore some important considerations have to be made before deciding on the most appropriate of signage depending on the kind of business one wants to promote. Material Specifications One of the key factors… Continue reading Effective Signage: The key prerequisites