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Effective Signage: The key prerequisites

Advertising is the most important strategy to further  any business. Signage is one of the most effective advertising tools to attract customers. Therefore some important considerations have to be made before deciding on the most appropriate of signage depending on the kind of business one wants to promote.

Material Specifications

One of the key factors in determining the cost and durability of a signage is the use of the raw material. Metals may last long but could be costlier, acrylic maybe durable but have limitations in sizes, neons or glass might be very effective in “call to action” but maybe prone to damage. A host of materials are available in the market; striking a balance between the objective, cost incurrence and long term maintenance is a crucial consideration.

Signage Colour Scheme

Choosing the right colour makes or breaks a brand. However appealing the signage maybe in terms of quality, if the colour is not effective in attracting customers all the effort and money is lost! Bright colours play a critical role. Nevertheless going overboard may actually diffuse the entire endeavour.


Even if the sign may be alluring in terms of colours it should be clear enough to transfer the message. The use of  logos, placement of  logos, graphics and brand name all play a pivotal role in promoting a business. The correct usage of every element to send a clear and concise message to the customer without confusing them should be the idea.  

Signage Placement

Inspite of all the above parameters being favourable the signage may still not be able to grab customer attention due to it not being adequately visible owing to incorrect size or placement.Directional signage, directory sign, mandatory sign, retail sign, or for that matter any sign if not placed correctly loses its  purpose.

Experts in the field of designing deliberate on the above facts and design compelling signs.Many organizations may be able to fabricate signs but the work should be entrusted upon a vendor who can diligently understand the nitty-gritty of the sign.

We at Pioneer Corporation, having been in the business since the last two decades and serving many valued customers understand the pulse of the industry and latest sign trends. We actively involve ourselves in advising the clients on probable solutions and effectiveness of the sign.

Get in touch with us today and let us build your unique identity.

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