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Photo by Matthew Turner on Pexels.com The airport has an environment like no other, it is a place where people are alert, excited, receptive, and where advertising is a part of the journey. OOH (out of home) advertising drives awareness and brand affinity. It's also a proven media amplifier, because it extends reach and frequency in… Continue reading Airport Advertising: Signage that attracts attention!
To garner attention unused walls and windows are also used creatively in shops or restaurants. Wall graphics are used creatively in various ways to display the brand's products or services.
Whoever thought some years back signage could reach as high as the tower cranes can go! The modern trend of advertising wherever space is available has brought forth the need to brand structures such as tower cranes that stand tall throughout the process of the construction of a particular project. Tower Crane signs are made… Continue reading Tower Crane Signage: High reaching advertising techniques