man painting wall

Airport Advertising: Signage that attracts attention!

Photo by Matthew Turner on The airport has an environment like no other, it is a place where people are alert, excited, receptive, and where advertising is a part of the journey. OOH (out of home) advertising drives awareness and brand affinity. It's also a proven media amplifier, because it extends reach and frequency in… Continue reading Airport Advertising: Signage that attracts attention!

neon signage

Why are signage important?

Choose your signage Surveys across the world have revealed how the effective utilization of signs in particular as an advertising tool has affected the businesses. As compared to newspapers, media, radio and word of mouth by far shop signage account for about 60 % of the effected sales.  Various studies have further revealed how inspite… Continue reading Why are signage important?